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SUJET : Marketing Mistakes and Successes by Robert F. Hart

Marketing Mistakes and Successes by Robert F. Hart il y a 8 mois 6 jours #2615

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Marketing Mistakes and Successes

- Author: Robert F. Hartley
- ISBN-13: 9780470169810
- Publisher: Wiley
- Total downloads: 1
- Price: Free
- File formats:
eReader (.pdb) | PDF (.pdf) | iPod Notes (.zip) | iSilo (.pdb) | HTML | ePub (.epub) | Kindle (.azw) | Mobipocket (.mobi) | Mobipocket (.prc) | MS lit (.lit) | Newton (.pkg) | PalmDOC (.pdb) | Plain text (.txt) | Sony Reader.lrf (.lrf) | Plucker (.pdb) | Rocketbook (.rb) | FictionBook2 (.fb2) | RTF (.rtf) | JAR file | TCR (.tcr) | zTXT (.pdb)


This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today039;s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

Robert Hartley uses case studies of major companies such as IBM, Sears and Harley Davidson, to explain how to analyse the marketing strategies and outcomes of a variety of corporations.Robert F

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